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Demystifying Digital Marketing with Barbara O’Flaherty
30 April, 8:00 am - 5:00 pmFree – €16.87
About this Event
During this Webinar Barbara will discuss different channels of Digital Marketing and give some tips on what to be doing online during Covid-19. Questions will be welcome by text on the night.
Having started in general marketing 16 years ago, Barbara has vast experience in all elements of marketing from traditional marketing, social media to online advertising and SEO (Search Engine Optimisation) across many business sectors often working to deadlines and targets.
Through her work with a top Irish digital marketing agency working in the hospitality sector, with up to 25 Irish and UK clients on her books there was a great opportunity to try new and upcoming technology and run pay per click ads on Google and search engine optimise sites to rank well online. She learned that delving into site analytics was one of the best ways to identify opportunities and thus increase conversions and revenue for her clients.
This strong foundation allowed her to go onto work with one of Ireland’s biggest furniture brands. A brand-new website with approximately 2000 products forced her to embrace the latest technologies and keep ahead of the curve on how they presented products, optimised the website and how they approached the online buying funnel. They identified buyer habits and patterns and implemented remarketing strategies to target the already interested customers while attracting new good quality customer traffic to this popular website. In November 2018 this drive for keeping ahead of the curve and passion for digital marketing encouraged her to take the leap to start up her own business “Let’s Get Digital”
In her own business, Let’s Get Digital, Barbara uses practical digital strategies combining Paid Search, Search Engine Optimisation, Paid Social, Display Advertising, Email Marketing, and Conversion Optimisation to receive the maximum value for her client’s budgets. Her aim is to demystify online marketing for her diverse clients by using smart tested techniques and maximise their online presence to achieve larger profit margins and a significant increase in overall revenue.