In business, small, strategic decisions can create a ripple effect, leading to remarkable long-term success. This concept, often referred to as the Butterfly Effect, will be explored in depth by Oonagh O'Hagan in her keynote, Unlocking the Butterfly Effect in Business: The Key to Sustainable Success. 

As the owner and Managing Director of Meaghers Pharmacy Group, Oonagh has transformed a traditional pharmacy business into a diversified, thriving enterprise, embracing innovation, digital transformation and customer-centric leadership.

Sustainable success isn't just about growth; it’s about making decisive, forward-thinking decisions, staying attuned to customer needs and demonstrating strong leadership. Oonagh’s ability to listen to her customers and pivot accordingly has been a cornerstone of her success. Whether it was embracing e-commerce, expanding product offerings, or building a community of trust, each decision compounded over time, strengthening her business. Her leadership has proven that small, intentional actions - when aligned with a clear vision can lead to long-term resilience and success.