Aoife is Co-Founder of SIAR Photography and a Brand/Marketing Consultant. SIAR meaning “West” or Westward” in Irish, is a range of original photography prints of Ireland founded in 2019 by husband and wife team, Gary and Aoife. SIAR offers over 100 original photographs by Gary, with each photo printed, packaged and sold from our studio in County Clare on the west coast of Ireland. Aoife brings her experience in brand and marketing to SIAR Photography, looking after the ecommerce platform, digital and social media marketing, retail partnerships and identifying opportunities for our brand and products.
With a personal passion for indigious SMEs, Aoife is also a Consultant / Trainer in Brand and Marketing, specialising in Digital Marketing. Her goal is to empower business owners to advance and scale their business at all stages of development. Aoife’s career to date includes experience both in academia and industry, unified by her keen interest in all things digital. She holds a PhD in Digital Media and Applied Linguistics and worked as a lecturer and researcher at the University of Limerick; she also has 5+ years’ experience working in marketing across a variety of industries.
Aoife is a lecturer with the UCD Professional Academy in Digital Marketing, and a Mentor with the Local Enterprise Office Clare and Local Enterprise Office Galway.